RESPONSIVE DESIGN
ON BOTH MOBILE AND DESKTOP



Remove the need for horizontal scrolling


Offer text large enough to be legible without resizing or zooming


Provide tap-friendly (i.e. fingertip-sized) buttons and links




Ensure speedy page loads for users on slow cell networks


Simplify navigation and content to focus on what mobile users want


Using a responsive design is Google’s recommended method for “going mobile.”